Torres, Pedro
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Credit Name
Torres, Pedro
Name
Torres, Pedro Marcelo Amado Garcia da Rocha
Variants
Torres, Pedro Marcelo Amado Garcia da Rocha
Unidade de I&D
Email
pedro.torres@uc.pt
Scopus Author ID
Status
UC Researcher
Biography
Pedro Torres holds a PhD in Business Administration (Strategy) from the University of Coimbra, obtained in 2012, and a MBA from Católica-Lisbon University. He is currently Professor and Coordinator of the MBA for Executives at the School of Economics University of Coimbra (FEUC). He teaches Marketing and Strategy in several courses. He is a Research Member at the Centre for Business and Economics Research (CeBER). His research has been presented at international conferences and has been published in peer-reviewed international journals, such as the Journal of Business Research and Marketing Intelligence & Planning. His research pipeline includes topics, like digital marketing, entrepreneurship and innovation. He is also Member of the Board of APEU, where he coordinates several activities of knowledge transfer from FEUC to the society, including the Post-Graduation in Digital Marketing.
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Results 1-14 of 14 (Search time: 0.055 seconds).
| Issue Date | Title | Author(s) | Type | Access | |
|---|---|---|---|---|---|
| 1 | 2-Nov-2021 | Applying real options to port infrastructure expansion: the case of a Brazilian port | Godinho, Pedro Manuel Cortesão ; Félix Souza, João Carlos; Torres, Pedro Marcelo Amado Garcia da Rocha | workingPaper | openAccess |
| 2 | 28-Jul-2021 | Attention to social issues and CEO duality as enablers of resilience to exogenous shocks in the tourism industry | Torres, Pedro ; Augusto, Mário António Gomes | article | embargoedAccess |
| 3 | 22-Sep-2020 | Classificação de Património Mundial da UNESCO como ferramenta de Marketing Territorial | Plácido, Cátia Rente | masterThesis | openAccess |
| 4 | 24-Aug-2020 | Digitalisation, social entrepreneurship and national well-being | Torres, Pedro Marcelo Amado Garcia da Rocha ; Augusto, Mário António Gomes | article | embargoedAccess |
| 5 | Jan-2023 | Disentangling the complexities of modelling when high social capital contributes to indicating good health | Quintal, Carlota ; Ramos, Luis Moura ; Torres, Pedro | article | openAccess |
| 6 | 15-Jun-2020 | Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |
| 7 | 26-Nov-2020 | Estratégias de Crescimento para as Organizações - Uma proposta para o Grupo Your | Ribeiro, Francisco José Paredes | masterThesis | openAccess |
| 8 | 26-Nov-2020 | A implementação do balanced scorecard numa unidade de negócio – o caso Inova+ | Vaz, Carlota Sofia Silva | masterThesis | embargoedAccess |
| 9 | 20-Oct-2020 | A influência da Gamification na relação dos consumidores com a marca | Neves, Cristiana Margarida da Silva | masterThesis | openAccess |
| 10 | 27-May-2020 | Levels of necessity of entrepreneurial ecosystems elements | Torres, Pedro ; Godinho, Pedro Manuel Cortesão | article | openAccess |
| 11 | 7-Jul-2021 | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |
| 12 | 15-Jul-2020 | O Procurement e a Seleção de Fornecedores : Desenvolvimento de um Modelo de Procurement | Ferreira, Mariana Miranda de Jesus Rodrigues | masterThesis | embargoedAccess |
| 13 | Mar-2024 | Promoting advanced medical services in the framework of 3PM-a proof-of-concept by the "Centro" Region of Portugal | Regateiro, Fernando J; Silva, Henriqueta Alexandra Mendes Breda Lobo Coimbra ; Lemos, Manuel C. ; Moura, Gabriela; Torres, Pedro Marcelo Amado Garcia da Rocha ; Pereira, André Gonçalo Dias ; Dias, Luis C. ; Ferreira, Pedro Lopes ; Amaral, Sara; Santos, Manuel A. S. | article | openAccess |
| 14 | 26-Nov-2020 | Tecnologias Digitais na Diplomacia | Ferreira, Ricardo Jorge Fonseca | masterThesis | openAccess |