Please use this identifier to cite or link to this item: http://hdl.handle.net/10316/95329
Title: Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands
Authors: Wallace, Elaine
Torres, Pedro
Augusto, Mário 
Stefuryn, Maryana 
Keywords: Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium
Issue Date: 7-Jul-2021
Serial title, monograph or event: Journal of Business Research
Volume: 135
URI: http://hdl.handle.net/10316/95329
ISSN: 01482963
DOI: 10.1016/j.jbusres.2021.06.058
Rights: openAccess
Appears in Collections:I&D CeBER - Artigos em Revistas Internacionais

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