Please use this identifier to cite or link to this item:
https://hdl.handle.net/10316/95329| Title: | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands | Authors: | Wallace, Elaine Torres, Pedro Augusto, Mário Stefuryn, Maryana |
Keywords: | Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium | Issue Date: | 7-Jul-2021 | Serial title, monograph or event: | Journal of Business Research | Volume: | 135 | URI: | https://hdl.handle.net/10316/95329 | ISSN: | 01482963 | DOI: | 10.1016/j.jbusres.2021.06.058 | Rights: | openAccess |
| Appears in Collections: | I&D CeBER - Artigos em Revistas Internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Outcomes for self-expressive brands followed on social media_Identifying.pdf | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands | 532.92 kB | Adobe PDF | View/Open |
WEB OF SCIENCETM
Citations
12
checked on Oct 2, 2024
Page view(s)
194
checked on Oct 15, 2024
Download(s)
296
checked on Oct 15, 2024
Google ScholarTM
Check
Altmetric
Altmetric
This item is licensed under a Creative Commons License
