Please use this identifier to cite or link to this item: http://hdl.handle.net/10316/95127
Title: Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
Authors: Wallace, Elaine
Torres, Pedro 
Augusto, Mário 
Stefuryn, Maryana 
Keywords: Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
Issue Date: 15-Jun-2020
Project: FCT – Fundação para a Ciência e a Tecnologia, I.P., Project UIDB/05037/2020 
Serial title, monograph or event: Journal of Product & Brand Management
Place of publication or event: https://www.emerald.com/insight/content/doi/10.1108/JPBM-06-2020-2937/full/html
URI: http://hdl.handle.net/10316/95127
ISSN: 1061-0421
DOI: 10.1108/JPBM-06-2020-2937
Rights: openAccess
Appears in Collections:I&D CeBER - Artigos em Revistas Internacionais

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