Stefuryn, Maryana
Espere um momento...
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Name
Stefuryn, Maryana
Espere um momento...
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Publications
(Todas)
Assunto
- 1 antecedentes
- 1 antecedents
- 1 brand love
- 1 Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
- 1 Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium
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Data de Publicação
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Resultados 1-3 de 3.
| Data de publicação | Título | Autor(es) | Tipo | Acesso | |
|---|---|---|---|---|---|
| 1 | 22-Set-2018 | Antecedentes do brand love nas redes sociais. | Stefuryn, Maryana | masterThesis | openAccess |
| 2 | 15-Jun-2020 | Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |
| 3 | 7-Jul-2021 | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |