Torres, Pedro

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Credit Name
Torres, Pedro
 
Name
Torres, Pedro Marcelo Amado Garcia da Rocha
 
Variants
Torres, Pedro Marcelo Amado Garcia da Rocha
 
Unidade de I&D
 
Email
pedro.torres@uc.pt
 
ORCID
 
Scopus Author ID
 
Status
UC Researcher
Biography
Pedro Torres holds a PhD in Business Administration (Strategy) from the University of Coimbra, obtained in 2012, and a MBA from Católica-Lisbon University. He is currently Professor and Coordinator of the MBA for Executives at the School of Economics University of Coimbra (FEUC). He teaches Marketing and Strategy in several courses. He is a Research Member at the Centre for Business and Economics Research (CeBER). His research has been presented at international conferences and has been published in peer-reviewed international journals, such as the Journal of Business Research and Marketing Intelligence & Planning. His research pipeline includes topics, like digital marketing, entrepreneurship and innovation. He is also Member of the Board of APEU, where he coordinates several activities of knowledge transfer from FEUC to the society, including the Post-Graduation in Digital Marketing.
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Publications

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Date Issued:  [2010 TO 2019]
Date Issued:  2019

Results 1-11 of 11 (Search time: 0.524 seconds).

Issue DateTitleAuthor(s)TypeAccess
130-Sep-2019Antecedentes das intenções de churn no setor das telecomunicações fixas em PortugalCorreia, Édi Gonçalo Coutinho da SilvamasterThesisopenAccess
222-Feb-2019Antecedents and outcomes of attitude towards digital influencer endorsement: an exploratory studyMatos, Marta Sofia Salgado de masterThesisopenAccess
32019Antecedents and outcomes of digital influencer endorsement: An exploratory studyTorres, Pedro ; Augusto, Mário ; Matos, MartaarticleopenAccess
4Sep-2019Building customers’ resilience to negative information in the airline industryAugusto, Mário; Godinho, Pedro ; Torres, Pedro articleembargoedAccess
5Aug-2019Building resilience to negative information and increasing purchase intentions in a digital environmentTorres, Pedro ; Augusto, MárioarticleembargoedAccess
630-Sep-2019O efeito das redes sociais das câmaras municipais na criação de confiança no cidadão.Rodrigues, Tatiana Filipa Paiva ValdáguamasterThesisopenAccess
724-Sep-2019From Coopetition to Collusion: The Challenge of Hub and Spoke CartelsCardoso, Daniela MotamasterThesisopenAccess
830-Sep-2019A Influência do design e do merchandise na lealdade do consumidor à lojaSilva, Ana Rita Caldeira damasterThesisopenAccess
928-Nov-2019Opportunity entrepreneurship, oil rents and control of corruptionTorres, Pedro ; Godinho, Pedro articleopenAccess
1011-Dec-2019The influence of city reputation on T-KIBS concentrationTorres, Pedro ; Godinho, Pedro articleembargoedAccess
1121-Oct-2019Understanding complementarities among different forms of innovationTorres, Pedro ; Augusto, Mário articleopenAccess