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1
22-Mar-2012
Uso das tecnologias de diagnóstico em neuromarketing : caso Coca-Cola vs Pepsi
Nobre, Ana Cristina Paiva
masterThesis
openAccess
2
13-Sep-2012
Análise às caracteristicas de qualidade de websites de venda on-line
Rodrigues, Ana Isabel Figueiredo
masterThesis
openAccess
3
6-Nov-2012
Below the line communication : marketing de guerrilha
Góis, Joelle
masterThesis
openAccess
4
26-Dec-2012
Os determinantes da performance das equipas
Luís, Carla Sofia Nogueira.
masterThesis
openAccess
5
26-Dec-2012
Determinantes da atitude e comportamento do consumidor face à publicidade móvel : um estudo empírico
Pocinho, Hélia Maria Ferreira
masterThesis
openAccess
6
6-Dec-2012
Case study-fujitsu and CRM : the impact of customer relationship management on Futjitsu as a service providing company
Nooren, Ella
masterThesis
openAccess
7
26-Dec-2012
A lealdade dos clientes particulares aos bancos
Martins, José de Sousa
masterThesis
openAccess
8
26-Dec-2012
O impacto das competências de marketing nas competências de inovação e no sucesso de novos produtos|
Cateto, Ana Francisca Fernandes
masterThesis
openAccess
9
27-Mar-2012
A espiritualidade no local de trabalho e a performance em contexto organizacional português : um estudo empírico
Gonçalves, Maria Joel Lopes
masterThesis
openAccess
10
12-Jul-2012
Determinantes da internacionalização das empresas hoteleiras em Cabo Verde
Lopes, Jailson Menezes Correia.
masterThesis
openAccess
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Castelo, José Sarto Freire
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