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Stefuryn, Maryana
 
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Author:  Torres, Pedro
Subject:  Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.

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Issue DateTitleAuthor(s)TypeAccess
115-Jun-2020Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand loveWallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana articleopenAccess