Torres, Pedro
Claim profile
Loading...
2
0
20
0
false
Credit Name
Torres, Pedro
Name
Torres, Pedro Marcelo Amado Garcia da Rocha
Variants
Torres, Pedro Marcelo Amado Garcia da Rocha
Unidade de I&D
Email
pedro.torres@uc.pt
Scopus Author ID
Status
UC Researcher
Biography
Pedro Torres holds a PhD in Business Administration (Strategy) from the University of Coimbra, obtained in 2012, and a MBA from Católica-Lisbon University. He is currently Professor and Coordinator of the MBA for Executives at the School of Economics University of Coimbra (FEUC). He teaches Marketing and Strategy in several courses. He is a Research Member at the Centre for Business and Economics Research (CeBER). His research has been presented at international conferences and has been published in peer-reviewed international journals, such as the Journal of Business Research and Marketing Intelligence & Planning. His research pipeline includes topics, like digital marketing, entrepreneurship and innovation. He is also Member of the Board of APEU, where he coordinates several activities of knowledge transfer from FEUC to the society, including the Post-Graduation in Digital Marketing.
Loading...
3
0
20
0
false
Subject
- 1 attention-based view; stewardship theory; resilience to exogenous shocks; corporate social responsibility; CSR; CEO duality; fuzzy-set qualitative comparative analysis; fs/QCA
- 1 Brand identity
- 1 Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
- 1 Brand social benefits
- 1 Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium
- next >
Date issued
Fulltext
Results 1-6 of 6 (Search time: 0.028 seconds).