Augusto, Mário
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Credit Name
Augusto, Mário
Name
Augusto, Mário António Gomes
Unidade de I&D
Email
maugusto@fe.uc.pt
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Status
UC Researcher
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Results 1-2 of 2 (Search time: 0.007 seconds).
| Issue Date | Title | Author(s) | Type | Access | |
|---|---|---|---|---|---|
| 1 | 15-Jun-2020 | Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |
| 2 | 7-Jul-2021 | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |