Augusto, Mário
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Credit Name
Augusto, Mário
Name
Augusto, Mário António Gomes
Unidade de I&D
Email
maugusto@fe.uc.pt
Scopus Author ID
Status
UC Researcher
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Subject
- 1 attention-based view; stewardship theory; resilience to exogenous shocks; corporate social responsibility; CSR; CEO duality; fuzzy-set qualitative comparative analysis; fs/QCA
- 1 Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
- 1 Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium
- 1 National well-being; digitalisation; social entrepreneurship, institutional theory, fs/QCA
Fulltext
Results 1-4 of 4 (Search time: 0.004 seconds).
Issue Date | Title | Author(s) | Type | Access | |
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1 | 28-Jul-2021 | Attention to social issues and CEO duality as enablers of resilience to exogenous shocks in the tourism industry | Torres, Pedro ; Augusto, Mário António Gomes | article | embargoedAccess |
2 | 24-Aug-2020 | Digitalisation, social entrepreneurship and national well-being | Torres, Pedro Marcelo Amado Garcia da Rocha ; Augusto, Mário António Gomes | article | embargoedAccess |
3 | 15-Jun-2020 | Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |
4 | 7-Jul-2021 | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |