Augusto, Mário

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Credit Name
Augusto, Mário
 
Name
Augusto, Mário António Gomes
 
Unidade de I&D
 
Email
maugusto@fe.uc.pt
 
ORCID
 
Scopus Author ID
 
Status
UC Researcher
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Publications


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Date Issued:  [2020 TO 2022]
Author:  Augusto, Mário
Subject:  Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium

Results 1-1 of 1 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)TypeAccess
17-Jul-2021Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brandsWallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana articleopenAccess