Augusto, Mário
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Credit Name
Augusto, Mário
Name
Augusto, Mário António Gomes
Unidade de I&D
Email
maugusto@fe.uc.pt
Scopus Author ID
Status
UC Researcher
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Subject
- 1 Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
- 1 family firms, family influence, stewardship theory, F-PEC, performance
- 1 National well-being; digitalisation; social entrepreneurship, institutional theory, fs/QCA
Fulltext
Results 1-3 of 3 (Search time: 0.017 seconds).
| Issue Date | Title | Author(s) | Type | Access | |
|---|---|---|---|---|---|
| 1 | 24-Aug-2020 | Digitalisation, social entrepreneurship and national well-being | Torres, Pedro Marcelo Amado Garcia da Rocha ; Augusto, Mário António Gomes | article | embargoedAccess |
| 2 | 15-Jun-2020 | Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |
| 3 | 31-Dec-2020 | Family Influence and Firm Performance: The Mediating Role of Stewardship | Alves, Catarina Afonso; Gama, Ana Paula Matias; Augusto, Mário António Gomes | article | openAccess |