Search:
Results 1-3 of 3 (Search time: 0.185 seconds).
- previous
- 1
- next
Item hits:
Issue Date | Title | Author(s) | Type | Access | |
---|---|---|---|---|---|
1 | 9-Apr-2018 | Antecedents and Outcomes of Brand Love: Utilitarian and Symbolic Brand Qualities | Bairrada, Cristela Maia ; Coelho, Filipe ; Coelho, Arnaldo | article | openAccess |
2 | 31-Oct-2019 | Functional brand qualities and perceived value: The mediating role of brand experience and brand personality | Coelho, Filipe Jorge Fernandes ; Bairrada, Cristela Maia ; Coelho, Arnaldo Fernandes de Matos | article | embargoedAccess |
3 | 8-Jan-2016 | Determinantes e consequências do amor pela marca: um estudo empírico | Bairrada, Cristela Maia | doctoralThesis | openAccess |
Discover
By type
- 63671 Publications
- 39927 Researcher profiles
- 10606 Projects
- 78 Organizations
- 1 journals