Please use this identifier to cite or link to this item: http://hdl.handle.net/10316/87259
Title: Antecedents and Outcomes of Brand Love: Utilitarian and Symbolic Brand Qualities
Authors: Bairrada, Cristela Maia 
Coelho, Filipe 
Coelho, Arnaldo 
Issue Date: 9-Apr-2018
Publisher: emerald
Serial title, monograph or event: European Journal of Marketing
URI: http://hdl.handle.net/10316/87259
DOI: 10.1108/EJM-02-2016-0081
Rights: openAccess
Appears in Collections:I&D CeBER - Artigos em Revistas Internacionais

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