What Makes Social Networks Move? An Analysis of Norms and Ties

Abstract

This paper discusses the norms that regulate the action of informal ties in the production of well-being. It shows that the action of social networks follows the general principles of the gift system, that is to say, the triple obligation of “giving, receiving, and reciprocating” structures actors’ practices and representations. However, the author also addresses the problems arising out of these guiding principles. Reciprocity, obligation, equality, autonomy – these rules are clear, but a detailed analysis reveals contradictory principles, as well as resistance, tension and conflict.