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Title: Digital Aging: Reinforcing Normative Masculinities on Instagram
Authors: Amaral, Inês 
Santos, Sofia José 
Simões, Rita Basílio 
Brites, Maria José
Keywords: Hashtag networks; Gendered digital practices; Hegemonic masculinities; Collective narratives
Issue Date: 2021
Publisher: Springer International Publishing
Project: PTDC/COM-CSS/31740/2017 
Serial title, monograph or event: Human Aspects of IT for the Aged Population. Technology Design and Acceptance
Abstract: Age and gender intersect within power relations dynamics from which arise social hierarchies. Ageist and patriarchal systems perform power within an institutionalization of normative gendered hierarchy, validated by the media and legitimized through the hegemonic social culture. Aging masculinities have been mainly studied in health and social sciences’ scientific domains, without the gendered focus. By stemming from a feminist approach, this paper proposed the analysis of co-hashtag networks on Instagram to assess if these digital collective narratives perpetuate or challenge gendered and aging normative perspectives of masculinities. Results show that the semantic structure analyzed intercross age and normative masculinities anchor to soft-porn and patriarchal imaginaries. The data reveal expressions of multiple masculinities such as toxic and hybrid as central to the network. Nevertheless, these hashtags also convey normative understandings of what a man should be by opposition to femininities.
ISSN: 0302-9743
DOI: 10.1007/978-3-030-78108-8_25
Rights: embargoedAccess
Appears in Collections:FLUC Secção de Comunicação - Livros e Capítulos de Livros
I&D CES - Livros e Capítulos de Livros

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