Please use this identifier to cite or link to this item:
https://hdl.handle.net/10316/89544| Title: | Intemporal Futura | Authors: | Santos, Tiago José Miranda | Keywords: | futura, typography | Issue Date: | Nov-2019 | Publisher: | Imprensa da Universidade de Coimbra | Project: | Fundação para a Ciência e Tecnologia | Serial title, monograph or event: | MATLIT - Materialidades da Literatura | Volume: | 7 | Issue: | 1 | Place of publication or event: | Coimbra | Abstract: | Futura is one of the best-known typefaces in the world. We can recognise its shapes even without being aware of its existence as we are submerged by marketing communication either through online or offline channels used by world-renowned brands like OMEGA, Nike or Absolut Vodka. From watches to sneakers and vodka, Futura has been omnipresent in visual communication.1It is probably the most successful heir of modern-ism, being present on a wide range of mediums and typographic weights without losing its formal characteristics | URI: | https://hdl.handle.net/10316/89544 | ISSN: | 2182-8830 | DOI: | 10.14195/2182-8830-8830_7-1_24 | Rights: | openAccess |
| Appears in Collections: | I&D CLP - Artigos em Revistas Internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2019-6340-Texto do Artigo-28224-1-10-20191117.pdf | 535.81 kB | Adobe PDF | View/Open |
Page view(s)
232
checked on Apr 23, 2024
Download(s)
88
checked on Apr 23, 2024
Google ScholarTM
Check
Altmetric
Altmetric
This item is licensed under a Creative Commons License
