Traditional Artistic Expressions in Science Communication in a Globalized World: Contributions From an Exploratory Project Developed in Northeast Brazil

Abstract

Science communication projects share one main goal: to bring together academia and society. However, despite the several formats used to make this bridge, traditional artistic expressions—those that are part of the cultural identity of a group—are seldom used. These formats can be particularly relevant in a globalized world where people from different social and cultural backgrounds meet. We present a project developed in Brazil that used a traditional type of theatre and literature to engage the public in a health control program, and reflect on the potentialities of these formats to communicate science in our multicultural societies.