Please use this identifier to cite or link to this item: https://hdl.handle.net/10316/14353
DC FieldValueLanguage
dc.contributor.advisorCoelho, Filipe Jorge Fernandes-
dc.contributor.authorJorge, Vasco Alexandre dos Santos Simões.-
dc.date.accessioned2011-01-10T15:46:13Z-
dc.date.available2011-01-10T15:46:13Z-
dc.date.issued2010-12-02-
dc.identifier.citationJorge, Vasco Alexandre dos Santos Simões - Determinantes do valor da marca : um estudo de caso na indústria farmacêutica. Coimbra, 2010por
dc.identifier.urihttps://hdl.handle.net/10316/14353-
dc.descriptionDissertação de mestrado em Gestão (Marketing) apresentada à Faculdade de Economia da Universidade de Coimbra.por
dc.language.isoporpor
dc.publisherFEUCpor
dc.rightsopenAccesspor
dc.titleDeterminantes do valor da marca : um estudo de caso na indústria farmacêuticapor
dc.typemasterThesispor
dc.peerreviewedYespor
uc.controloAutoridadeSim-
item.fulltextCom Texto completo-
item.languageiso639-1pt-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypemasterThesis-
item.grantfulltextopen-
item.cerifentitytypePublications-
crisitem.advisor.deptFaculty of Economics-
crisitem.advisor.researchunitGroup for Monetary and Financial Studies-
crisitem.advisor.researchunitCeBER – Centre for Business and Economics Research-
crisitem.advisor.orcid0000-0001-6067-4849-
Appears in Collections:UC - Dissertações de Mestrado
FEUC- Teses de Mestrado
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