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https://hdl.handle.net/10316/88834
Título: | Determinants of passenger loyalty in multi-airport regions: Implications for tourism destination | Autor: | Bezerra, George C. L. Gomes, Carlos F. |
Palavras-chave: | air travel; airport; loyalty; multi-airport region, tourism experience. | Data: | 25-Abr-2019 | Editora: | Elsevier | Título da revista, periódico, livro ou evento: | Tourism Management Perspectives | Volume: | July | Número: | 31 | Resumo: | This study examines the drivers of passenger loyalty to the airport in a multi-airport region. For this purpose, partial least squares–structural equation modelling (PLS–SEM) was used to analyse survey data. The findings highlight the role of customer segmentation to define marketing and operational strategies, which should be used to strengthen the loyalty to the airport as well as to contribute to the improvement of the tourism destination image. In addition, this research offers an integrative approach to analyse passenger perceptions and attitudes regarding the airport experience. This integrative approach can also help airport managers to design and implement more effective performance measurement systems, which could be used to transform the airport environment in a tourism experience. | URI: | https://hdl.handle.net/10316/88834 | ISSN: | 22119736 | DOI: | 10.1016/j.tmp.2019.04.003 | Direitos: | embargoedAccess |
Aparece nas coleções: | I&D CeBER - Artigos em Revistas Internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Bezerra & Gomes TMP 2019 pre-copyedited version.pdf | 376.02 kB | Adobe PDF | Ver/Abrir |
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