Title: A Globalização, a OMC e o Comércio Electrónico
Authors: Pereira, Alexandre Libório Dias 
Keywords: OMC;comércio eletrónico;Globalização;Propriedade Intelectual;Comércio eletrónico
Issue Date: 2002
Publisher: Almedina
Abstract: I. Introdução. 1. A (r)evolução da Internet (convergência e interoperabilidade) e sua comercialização (as empresas tecnológicas e a migração para o mercado digital). 2. Noção, vantagens e modalidades do comércio electrónico (B2B, B2C; directo e indirecto). 3. A dimensão mundial do comércio electrónico e a regulação da Internet: do estado de “anarquia em linha” à afirmação de novas zonas de soberania. II. O mito do comércio livre (ou a falácia do mercantilismo «globalitário») na Internet 1. Das taxas públicas às rendas privadas no Acordo sobre aspectos dos direitos de propriedade intelectual relacionados com o comércio (ADPIC/TRIPS). 1.1. O direito de distribuição e o problema do (não) esgotamento dos direitos no comércio electrónico. 1.2. As excepções aos direitos de propriedade intelectual e a regra dos três passos segundo as exigências do comércio mundial. 2. A subtileza do neo-proteccionismo. 2.1. A propósito da protecção do consumidor (... incluindo o investidor). 2.2. A propósito da protecção da saúde pública: o caso da comercialização de medicamentos na Internet.
Description: Globalization, the WTO and Electronic Commerce. The Internet revolution places several questions to the regulation of world trade. This paper, originally written to support a communication presented at the Summer Course on Globalization and the WTO organized by the European Studies Association of the University of Coimbra Law Faculty, declares the myth of free trade (or the fallacy of «globalitarian mercantilism») in the Internet maintained by technoeconomic approaches. First, it analyses the substitution of public taxes by private royalties in the framework of the Agreement of Trade Related Aspects of Intellectual Property Rights (TRIPS) which provides strict patterns of IP rights protection. Of special importance is the IP right of distribution and its no international exhaustion, in particular its no exhaustion in the electronic environment since electronic deliveries are to be treated as provisions of services. Then, moral rights of human creators (authors and inventors) are simply ignored by world trade rules. Moreover, the exceptions to intellectual property rights (copyright and related rights, patents, trademarks, etc) are submitted to a general “three steps rule” of fairness which is primarily aimed to protect the demands of the world trade (more in concrete, the interests of world traders who hold IP rights). At the same time, some examples of subtle neo-protectionism can be found, such as consumer and public health protection in the European market. In the end, this works calls the attention to the paradox between the political-economical discourses of free trade that apparently justify the globalization and its rules and the actual content and impact of such rules on the freedom of trade, particularly in what concerns the admittance of «new comers» to the market.
URI: http://hdl.handle.net/10316/28786
Rights: openAccess
Appears in Collections:FDUC- Artigos em Revistas Nacionais

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