Please use this identifier to cite or link to this item: https://hdl.handle.net/10316/100753
DC FieldValueLanguage
dc.contributor.advisorCoelho, Arnaldo Fernandes Matos-
dc.contributor.authorRamalho, Bóris Micael Pereira Brás-
dc.date.accessioned2022-07-08T22:01:50Z-
dc.date.available2022-07-08T22:01:50Z-
dc.date.issued2021-11-30-
dc.date.submitted2022-07-08-
dc.identifier.urihttps://hdl.handle.net/10316/100753-
dc.descriptionRelatório de Estágio do Mestrado em Marketing apresentado à Faculdade de Economia-
dc.description.abstractO seguinte relatório tem como função sintetizar aquilo que foi o estágio curricular desenvolvido no âmbito do Mestrado em Marketing da Faculdade de Economia da Universidade de Coimbra. Para tal serão primeiramente identificados, o local do estágio, a start-up espanhola BrioAgro, uma empresa que trabalha em prestação de serviços Business-to-Business, e também uma justificativa para a realização deste estágio e os objetivos propostos para o mesmo, em seguida será apresentada uma breve revisão teórica da literatura relevante para o tema em foco neste estágio. Esta revisão teórica vai apoiar-se essencialmente nos conceitos de Business-to-Business(B2B), abordando questões como segmentação de mercado em B2B, e as diferenças deste tipo de mercado para o mercado Business-to-Costumer(B2C), Customer Relationship Management (CRM), e de Marketing Relacional, tentando oferecer algumas noções daquilo que significa cada um e daquilo a que a investigação neste campo tem alcançado. De seguida haverá um foco naquilo que foi, mais concretamente, o estágio, explicando quais as funções desempenhadas na BrioAgro, como a análise de mercado e de concorrência, ou de como foi feita a comunicação entre a BrioAgro e os seus clientes, ou potenciais clientes, e quais as ferramentas utilizadas, e para terminar, um momento de reflexão, a essencial análise crítica daquilo que foi este estágio, identificando as principais dificuldades, as competências adquiridas pelo mestrando, as contribuições deste para a entidade de acolhimento e alguma consideração a expor sobre o funcionamento da BrioAgro.por
dc.description.abstractThe following report has the goal of summarizing what was the curricular internship developed under the master’s in marketing at the Faculty of Economics of the University of Coimbra. To this end, it will first be identified the location of the internship, the Spanish start-up BrioAgro, an IT service providing company that works on a Business-to-Business model, as well as a justification for carrying out this internship and the proposed objectives for it, right after this, there will be a brief theoretical review of the relevant literature for the topics in focus during this internship. This theoretical review will be based essentially on the concepts of Business-to-Business (B2B) approaching question like the market segmentation in B2B, and differences between this type of market and the Business-to-Consumer(B2C) market, Customer Relationship Management (CRM), and Relatioship Marketing, trying to offer some notions of what each one means and of what the research in this field has granted us. Then there will be a focus on what was, in detail, the internship, explaining the tasks taken on with BrioAgro, such as market and competition analysis, or the way communication between BrioAgro and their costumer, or potential costumers was maintained, and finally, a moment of reflection, with an essential critical analysis of what happened in this internship, identifying the main difficulties felt, the acquired competences as the intern, what contribution the student was able to offer to the host organization, and showing possibly some suggestion regarding how BrioAgro works.eng
dc.language.isopor-
dc.rightsopenAccess-
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/-
dc.subjectCustomer Relationship Management (CRM)por
dc.subjectBusiness to Business (B2B)por
dc.subjectBusiness to Costumer (B2C)por
dc.subjectMarketing Relacionalpor
dc.subjectMarketing de serviçospor
dc.subjectCustomer Relationship Management (CRM)eng
dc.subjectBusiness to Business (B2B)eng
dc.subjectBusiness to Costumer (B2C)eng
dc.subjectRelationship Marketingeng
dc.subjectService Marketingeng
dc.titleCUSTOMER RELATIONSHIP MANAGEMENT NO MERCADO BUSINESS-TO-BUSINESSpor
dc.title.alternativeCUSTOMER RELATIONSHIP MANAGEMENT ON THE BUSINESS-TO-BUSINESS MARKETeng
dc.typemasterThesis-
degois.publication.locationBrioAgro-
degois.publication.titleCUSTOMER RELATIONSHIP MANAGEMENT NO MERCADO BUSINESS-TO-BUSINESSpor
dc.peerreviewedyes-
dc.identifier.tid203033540-
thesis.degree.disciplineMarketing-
thesis.degree.grantorUniversidade de Coimbra-
thesis.degree.level1-
thesis.degree.nameMestrado em Marketing-
uc.degree.grantorUnitFaculdade de Economia-
uc.degree.grantorID0500-
uc.contributor.authorRamalho, Bóris Micael Pereira Brás::0000-0002-1959-7623-
uc.degree.classification15-
uc.degree.presidentejuriGonçalves, Paulo Miguel Marques Gama-
uc.degree.elementojuriCoelho, Arnaldo Fernandes Matos-
uc.degree.elementojuriBairrada, Cristela Maia-
uc.contributor.advisorCoelho, Arnaldo Fernandes Matos-
item.openairetypemasterThesis-
item.languageiso639-1pt-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
item.grantfulltextopen-
item.fulltextCom Texto completo-
Appears in Collections:UC - Dissertações de Mestrado
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