Stefuryn, Maryana

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Stefuryn, Maryana
 
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Subject:  Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium

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Issue DateTitleAuthor(s)TypeAccess
17-Jul-2021Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brandsWallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana articleopenAccess