Torres, Pedro
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Credit Name
Torres, Pedro
Name
Torres, Pedro
Variants
Torres, Pedro Marcelo Amado Garcia da Rocha
Unidade de I&D
Email
pedro.torres@uc.pt
Scopus Author ID
Status
UC Researcher
Biography
Pedro Torres holds a PhD in Business Administration (Strategy) from the University of Coimbra, obtained in 2012, and a MBA from Católica-Lisbon University. He is currently Professor and Coordinator of the MBA for Executives at the School of Economics University of Coimbra (FEUC). He teaches Marketing and Strategy in several courses. He is a Research Member at the Centre for Business and Economics Research (CeBER). His research has been presented at international conferences and has been published in peer-reviewed international journals, such as the Journal of Business Research and Marketing Intelligence & Planning. His research pipeline includes topics, like digital marketing, entrepreneurship and innovation. He is also Member of the Board of APEU, where he coordinates several activities of knowledge transfer from FEUC to the society, including the Post-Graduation in Digital Marketing.
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Date issued
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Fulltext
Results 1-3 of 3 (Search time: 0.026 seconds).
| Issue Date | Title | Author(s) | Type | Access | |
|---|---|---|---|---|---|
| 1 | 26-Nov-2020 | Estratégias de Crescimento para as Organizações - Uma proposta para o Grupo Your | Ribeiro, Francisco José Paredes | masterThesis | openAccess |
| 2 | 31-May-2012 | Estratégias de E-Commerce e o seu Impacto na Performance Empresarial: uma Abordagem pelo Processo de Criação de Valor | Torres, Pedro Marcelo Amado Garcia da Rocha | doctoralThesis | openAccess |
| 3 | 26-Nov-2020 | A implementação do balanced scorecard numa unidade de negócio – o caso Inova+ | Vaz, Carlota Sofia Silva | masterThesis | embargoedAccess |