Results 228 to 246 of 246
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| Issue Date | Title | Author(s) | Type | Access |
| 1-Oct-2014 | Serviços farmacêuticos : um estudo sobre a satisfação global | Duarte, Paulo Sérgio e Silva | masterThesis | openAccess |
| 13-Sep-2013 | Shoper marketing na atmosfera do ponto de venda | Oliveira, Adalberto Ribeiro | masterThesis | openAccess |
| 11-Oct-2011 | Social brand equity | Almeida, Igor Pereira de | masterThesis | openAccess |
| 9-Mar-2018 | Spirituality at work: Conceptualization, measurement and impacts. An investigation with Portuguese workers | Gonçalves, Maria Joel Lopes | doctoralThesis | embargoedAccess |
| 13-Jul-2011 | Strong brands : how brand strategy and brand communication contribute to build brand equity : the case of navigator | Baeva, Daniela Yasenova | masterThesis | openAccess |
| 6-Nov-2020 | A Study Exploring and Comparing Luxury Consumption Tendency between Chinese and Portuguese Consumers. | Ma, Haozhe | masterThesis | openAccess |
| 13-Jul-2018 | "Subscribe to my channel": The Impact of Digital Influencers on Attitude Towards Brand, Brand Attachement and Purchase Intention | Soares, Priscila Rodrigues Tarlé | masterThesis | openAccess |
| 2021 | Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software | Cavalcante, William Quezado de F. ; Coelho, Arnaldo ; Bairrada, Cristela Maia | article | openAccess |
| 30-Sep-2015 | The determinantes of attitudes towards luxury : moderated by saving and luxury | Cerqueira, Cristina Cristino | masterThesis | openAccess |
| 22-Nov-2022 | The impact of corporate social responsibility on higher education institution: the students’ perceptions | Costa, Cláudia Márcia Lessa Vieira | doctoralThesis | openAccess |
| 2023 | The impact of green entrepreneurial orientation on sustainability performance through the effects of green product and process innovation: The moderating role of ambidexterity | Coelho, Arnaldo Fernandes Matos ; Ferreira, Jorge; Proença, Catarina | article | embargoedAccess |
| 6-Jun-2020 | The impact of Supply Chain Leadership and Followership on CSR: An empirical study about a Portuguese energy supplier | Fontoura, Pedro Tiago Gonçalves ; Coelho, Arnaldo Fernandes Matos | article | openAccess |
| 2018 | The mediating effect of strategic orientation, innovation capabilities and managerial capabilities among exploration and exploitation, competitive advantage and firm’s performance | Weersma, Laodicéia Amorim; Ferreira, Jorge António Barbosa ; Coelho, Arnaldo | article | openAccess |
| 2015 | The Role of Regional Innovation Systems (RIS) in Translating R&D Investments into Economic and Employment Growth | Moutinho, Ricardo; Au-Yong-Oliveira, Manuel; Coelho, Arnaldo ; Pires Manso, José | article | openAccess |
| 22-Mar-2012 | Uso das tecnologias de diagnóstico em neuromarketing : caso Coca-Cola vs Pepsi | Nobre, Ana Cristina Paiva | masterThesis | openAccess |
| 22-Dec-2011 | A utilização de redes sociais como estratégia de marketing nas instituições de ensino superior público : estudo de caso | Antunes, Alda Maria Ferreira | masterThesis | openAccess |
| 15-Sep-2016 | O vinho do Porto : a autenticidade de marca como promotora do brand equity | Valins, Ricardo Ferreira | masterThesis | openAccess |
| 30-Sep-2016 | Work family balance : mito ou aptidão : estudo empírico sobre antecedentes e consequências | Pedro, Ana Margarida Alexandre | masterThesis | openAccess |
| 25-Feb-2019 | Youtubers Endorsements - O comportamento do consumidor face às recomendações do youtuber | Lima, Maria Helena Magalhães Novais de | masterThesis | openAccess |
